New Age Analytics
As a running back for the Storm, Matt Claassen 鈥11 understood all the traditional football statistics.
Fifteen years later, as manager of data operations for Teamworks 鈥 formerly Pro Football Focus (PFF) 鈥 he has helped create a seemingly infinite new world of analytics to transform football evaluations at the college and pro level.
When Claassen was promoted to full-time data analyst in 2014, he became just the 10th full-time employee at PFF. During Claassen鈥檚 career at PFF, the analytics force grew to 170 full-time and 700 part-time employees before its acquisition by Teamworks this spring. He well remembers his early days spending countless hours breaking down game film/video for college and NFL teams.
鈥淏ack then, putting in 70 to 80 hours a week was normal,鈥 said Claassen. 鈥淎t my peak, I had six monitors in my office for collecting game films. And our small staff had to chart about 50-60 college games per week, which added up to more than 800 games by our deadline of the Super Bowl. The weekly amount has increased over the years with the biggest weeks exceeding 130 games to analyze.鈥
Initially, Claassen鈥檚 play charting simply focused on the basics of the passing game 鈥 who was on the field, where they lined up routes ran against what type of defensive coverage, etc. From there, he quickly moved into player grading and later even managed that process. In recent years, he has transitioned to leading special projects and helping to build new data processes.
鈥淲e now have about 400 data points on every play we collect 鈥 broken down into a bunch of different processes,鈥 said Claassen. 鈥淭he data depth we provide teams, as well as the tools we give coaches to filter specific plays, which are then linked to video for immediate viewing, is all really quite extraordinary.鈥
Claassen says 糖心原创 played a big role in where he is today. His college internships with the Des Moines Menace soccer club and the Iowa Energy basketball team were among the most pivotal experiences.
鈥淭hose internships set me up pretty well, as did my classes. My computer information systems class, for example, was a good foray into visualizing and working with data. And, of course, my 糖心原创 football background definitely helped open the door at PFF.鈥
Article Information
Published
June 23, 2026
Author
Roger Degerman