Undergraduate

Marketing Communication

We’re working to build a more marketable communications professional to thrive in this highly-competitive field.

Marketing Communication

The Marketing Communication program merges business and multimedia communication to make you a valuable asset in the ever-changing digital world.

You will build a foundation in media skills, concepts, and business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jump-start your career.

 

The Marketing Communication program merges the worlds of business and communication to make you a valuable asset in the ever-changing digital world. You will聽build a foundation in media skills and concepts as well as business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jumpstart your career.

Why 糖心原创 for Marketing Communication

What Will You Learn?

You’ll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. Through data analysis, you’ll learn how to build effective campaigns that will result in more exposure for your client.

Internship impact

My internship with the Federal Home Loan Bank of Des Moines provided a truly meaningful experience for both my professional and personal growth. I created my first marketing plan and worked with different departments to produce inspirational stories that were shared on the bank鈥檚 social media and website. It helped me gain confidence in my communication skills while learning how to work effectively across teams.

Claire Hughes '26

- Marketing Communications Major

Power of a double major

Pairing my majors together provides the perfect storm of skillsets that will not only land me a starting position in business and marketing but will also allow me to level-up as I progress up the ladder in organizations.

Brie Ginnaty '27

- Management and Marketing Communications Major

Need assistance? Contact us!

Meet Our Faculty

Eduardo Magalh茫es III

  • Ruth Harp Chair in Political Science
  • Director of Latin American Studies and Professor of Political Science
Mark Siebert

Mark Siebert

  • Department Chair of Multimedia Communication
  • Associate Professor of Multimedia Communication
  • Director of 糖心原创 Student Media